Embracing The
Sharing Economy

Utilising Digital Platforms in the Sharing of Goods, Assets and Services

HOME | SHARING ECONOMY FOR BUSINESS

What We Do

Sharing Economy for Business is the ultimate enterprise solutions based on the Sharing Economy business model.

This innovative approach is led by Malaysia Digital Economy Corporation (MDEC) whereby we facilitate matching of enterprise Sharing Economy solutions in collaboration with Local & International Sharing Economy platforms.

HOME | SHARING ECONOMY FOR MALAYSIA

What is Sharing Economy?

Sharing Economy is about accessing and leveraging idle assets, goods and skills of the crowd/ people, facilitated via digital platforms. Other popular terms used together with Sharing Economy include gig and freelance economy.

GLOBAL TREND OF
SHARING ECONOMY

Sharing Economy contributes
USD2.7 trillion
to Global Economy

Sharing Economy is disrupting economic sectors at global scale i.e logistics, transportations, professional services, tourism, household and financial services

BY 2025

Projected Market Revenue
USD335 billion

20% of global workforce will be Freelancers

Overview of
Sharing Economy in Malaysia

As Malaysia dives into the opportunities of Sharing Economy, Malaysia Digital Economy Corporation (MDEC) is championing the Sharing Economy development in Malaysia in terms of:

Filling the supply and demand gap by facilitating long-term growth and support for Sharing Economy platforms.

Facilitating adoption of Sharing Economy services and solutions among businesses.

Close to 700,000 Malaysians
earning RM1.3 billion in income since 2016

Thousands of jobs are posted on Sharing Economy platforms daily, offering a variety of work opportunities for those with the right skills.

For Digital work, people can do this from anywhere in the world and at any time they want.

Most of the jobs are ideal for Malaysian with reasonable talent/skills and a reliable internet connection. The part-time jobs / gigs will help them to generate additional income while maintaining their full-time jobs.

HOW YOU CAN PARTICIPATE IN SHARING ECONOMY?

eRezeki

Earn extra income as gig workers and freelancers on validated gig and Sharing Economy platforms. All you need is a device and internet connection to perform your gigs.

Learn More +

GLOW

Use your skills to secure high value freelance jobs from global platform.

Learn More +

Sharing Economy for Business

Level-up your business by adopting Sharing Economy models or beef up your branding by becoming one of the MDEC’s endorsed Sharing Economy platforms.

Learn More +

Types of
Sharing Economy

Physical Assets Sharing

Temporary access to underutilised physical assets

Intangible Assets Sharing

Temporary access to less tangible e.g. time & skills

Goods Sharing

Passing down, exchanging, or selling used or pre-owned goods

Money Sharing

Enable sharing of funds to invest in entrepreneurs, artists, projects, etc.

HOW IT WORKS

Sharing Economy platforms facilitate the transactions between the market demand and the providers of services, which are the people (freelancers or gig workers and businesses).

$

MARKET

Businesses and household (Global and local market)

SHARING ECONOMY PLATFORMS

Matching demand and supply of services, and managing distribution, transactions, quality, etc.

PEOPLE & BUSINESSES AS PROVIDER OF SERVICES

SERVICES/ASSETS

Our Partners

Success Stories

Additional Income With eRezeki

"Kama works as a technician as his permanent job. However, with the current economy situation, he needs to find ways to generate more income to support his family. He saw an opportunity as freelance rider after joining eRezeki programme and successful generate additional income."

Kama RizalGoget / ZeptoExpress Rider

Rtist – Creative Freelancers Platform

“Rtist was very fast in providing us with reliable freelancers who provided us with creative design services.”

The largest retail business in Malaysia subscribing to Rtist platform

Earn Income consistently as Freelancer

“Staying far from the city has limited his job opportunities. Haziq, unable to find a job after graduating, has now generated a consistent income as a freelancer after joining the GLOW program.”

Haziq JaffaryFreelance Graphic Designer

Additional Income With eRezeki

Kama RizalGoget / ZeptoExpress Rider

Rtist – Creative Freelancers Platform

“Rtist was very fast in providing us with reliable freelancers who provided us with creative design services.”

The largest retail business in Malaysia subscribing to Rtist platform

Earn Income consistently as Freelancer

“Staying far from the city has limited his job opportunities. Haziq, unable to find a job after graduating, has now generated a consistent income as a freelancer after joining the GLOW program.”

Haziq JaffaryFreelance Graphic Designer

Malaysia's Sharing Economy: Are we up to the challenge?

Learn More +

Sharing Economy in Retail and F&B subsectors

Learn More +

Digital Platform Work: How digital access and competencies affect job-seeking

Learn More +

Frequently Asked Questions

1. What is Sharing Economy?

2. What are Sharing Economy platforms?

Sharing Economy platforms match the market demand from customers and businesses with the service providers or asset owners whom are gig workers and freelancers. These platforms also manage the distribution, transaction and quality of the services provided, enabling individuals to work on a short-term basis and perform different kinds of jobs or tasks and receive payment for their services.

3. Who are the Sharing Economy Platform Partners?

Sharing Economy Platform Partners are platforms which have been validated by MDEC and the Ministry of Communications and Multimedia Malaysia (KKMM). These platforms are validated to ensure that the services provided are legitimate, and that their customers, gig workers and freelancers who are subscribing to and working on these platforms are protected.

MDEC has built strong partnerships with many Sharing Economy platforms that covers multiple economy sectors. MDEC offers value-added services to these Platform Partners that include access to trained gig workers and freelancers; market development facilitation; various forms of assistance; awareness programmes and incentives by MDEC and/or any other Government agencies or ministries which are targeted specifically for Sharing Economy businesses and/or gig and freelance workers.

The Platform Partners enable gig and freelance workers to connect with a wide range of jobs with varying degrees of specialization. These might include physical tasks such as driving for ride-hailing services, simple online tasks like completing surveys or complex tasks such as programming for animation.

4. Is my company eligible to be a Sharing Economy Platform Partner?

Sharing Economy platforms/ providers/ operators in all economic sectors having valid business entity with permanent establishment (business entity) in Malaysia can apply by complying to the following mandatory criteria:

1. A registered legal entity with SSM and incorporated under the Companies Act, 2016.
Carry out one or more types of *Sharing Economy promoted by MDEC.
- Types of Sharing Economy promoted by MDEC refers to activities in relation to any of the following:
  - Assets – based services (temporary access to owned physical assets)
  - Intangible (skills, time) (collaborate or exchange less-tangible assets)
Core business activity is part of one or more Sharing Economy model that will benefit the Malaysian community as follows:
- Digital Micro Tasks: Simple online tasks that can be completed digitally within minutes and do not require prior experience or a specific skill to perform.
- Digitally Enabled Tasks: On-demand physical tasks/ location-based services (LBS) that are distributed online but require on-site presence and may require specific skills.
- Digital Work: Professional work, mostly domain-specific that is performed digitally and requires specific skills and qualifications. Commonly offered through assessment or bidding.

You can register your application with us at the registration section HERE

5. What are the benefits of being a Sharing Economy platform partner?

Exclusive Access
- Access to trained gig workers and freelancers
- Participation in regular talks and seminars, exclusive discussions and roundtables with leaders of industry, government agencies and ministries
Brand Awareness & Business Opportunities
- Participation in relevant programmes by MDEC which can either increase the adoption of the platforms’ services, increase the number of gig workers and freelancers, ultimately expanding their market and brand awareness
Support & Collaboration
- Access to various forms of support e.g. approval letter to operate during National Recovery Plan, regulatory issues etc.
- Access to the Sharing Economy network of mentors.

6. What is eRezeki? And how eRezeki can help me to become gig worker?

eRezeki enables Malaysians, especially the low and middle-income communities, generate additional income by doing digital tasks or jobs via gig or Sharing Economy platforms.

7. How do I participate in eRezeki Programme?

Registration can be done at https://corpwebv3prd.wpengine.com/erezeki. You need to have an email address ready before the registration process. Once registered, a validation link will be send to your email account for the next process. Once the link is validated, you will be able to log in eRezeki system

8. What is Global Online Workforce (GLOW)? And, how GLOW can help me become a Digital Freelancer?

Global Online Workforce (GLOW) will equip you with skills and know-how to become successful digital freelancers. The programme has helped thousands of Malaysians to secure and carry out freelance jobs via digital platforms.

9. How do I join GLOW?

Registration can be done at https://corpwebv3prd.wpengine.com/glowmalaysia/. You need to be a Malaysian, above 18 years old, with good English spoken and written proficiency and basic ICT skills. You must also possess specialised in-demand skill sets

Contact Us

For General enquiries:
1-800-88-8338 / +603-83153000 (if you are calling from outside of Malaysia)
Email: clic@mdec.com.my

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Malaysia Digital Economy
Corporation (MDEC) Sdn Bhd
2360 Persiaran APEC
63000 Cyberjaya
Selangor Darul Ehsan

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An agency under

An agency under
the Ministry of
Communications
& Multimedia

				Wed 9 Nov 2022 \| 11:00 – 11:45 PANEL SESSION : SOUTHEAST ASIA – DIGITAL CONTENT TALENT POWERHOUSE Cita Ballroom Description The digital content sector, broadly covered as animation, games, visual effects and its related production, development, distribution and commercialisation ecosystems, is essentially a creative industry driven by innovative studios and talented individuals and teams. The very nature of these individuals, skillsets and capabilities are the fuel of the creative industry. The Southeast Asian landscape for these talents is as diverse as the multi-ethnic cultures, languages and traditions of over 680 million people in the region. This panel session will talk about recent research, led by MDEC in partnership with more than ten regional industry associations and over 150 studios and schools.
Nazliyah Ali Sector Head, Industry Partnership, Talent Corp Malaysia				Nazliyah primarily oversees the Oil, Gas and Energy (OGE) and Communications Content and Infrastructure (CCI) in TalentCorp’s Industry Partnership department. She has established profound relations with key players, large organisations, and leading associations of the OGE and CCI sector to drive collaborations for talent development. With over 12 years of client management, business development and sales experience in property development, advertising and banking, Nazliyah started out in TalentCorp in 2012 working on the Malaysian professional and student diaspora programmes, before transferring to Industry Partnership where she continues to engage employers, focusing on addressing mismatches between the talent market supply and demand. Prior to TalentCorp, Nazliyah was a Client Management Manager at a public relations agency where she managed prominent corporate accounts in several sectors. Nazliyah holds an Honours Degree in Business Administration (Marketing) from Universiti Teknologi MARA.

Eka Chandra AINAKI, Indonesia				Eka Chandra is the Secretary General of AINAKI and CEO of IOTA Studio. He has been involved in the creative industry for more than 10 years. Their latest development is a platform called IOTA Kids which helps studios or creators monetize their IPs in Indonesia and the SEA market.

Cris Dumlao SIKAP, Philippines				Cris Dumlao is one of the founding members of SIKAP and its current Vice President. She has 20 years industry experience, having produced content being shown in the Asian region. She is also a multi-award creative entrepreneur, representing the Philippines in pitch competitions worldwide. Cris is currently an independent animation producer, a 3D animation specialist, and an animation consultant for Kampilan Productions, LLC and Animation Vertigo, Inc.

Nop Dharmavanich TACGA, Thailand				Nop Dharmavanich is an animation director, Motion graphics designer, and brand builder, the founder of award Tomogram studio and former President of the Thai animation and computer graphics association (TACGA) Nop graduated from Savannah college of art and design majoring in Computer Art. He has worked in almost all aspects of the industry from interactive, motion design, animation, and VFX. One of his well-known works as a director was “The story of Mahajanaka” an animation that involved more than 14 animation studios in Thailand. Nop was a president of TACGA from 2018-2022, which gave him opportunities to work with many private and public organizations, both domestic and international, in developing and strengthening the animation industry, studios as well as digital content education in Thailand. Now, he is a vice president of TACGA and a committee of the National Film Board of Thailand.

Jasni Zain (Moderator) Head, Research & Partnerships MDEC				Jasni is the Head of Research & Partnerships for Digital Content Development within the Malaysia Digital Economy Corporation (MDEC). Currently overseeing industry research and exploring partnerships opportunities, he also has led national and industry strategy formulation and funding programs for industry and studios within the space of animation, games, visual effects and new media. He has over 22 years experience across a range of industries, and has served the last 13 years in the public sector concentrating on tech, outsourcing, national economic planning and the creative content industry.

Wed 9 Nov 2022 \| 11:00 – 11:45 PANEL SESSION : SOUTHEAST ASIA – DIGITAL CONTENT TALENT POWERHOUSE Cita Ballroom Description The digital content sector, broadly covered as animation, games, visual effects and its related production, development, distribution and commercialisation ecosystems, is essentially a creative industry driven by innovative studios and talented individuals and teams. The very nature of these individuals, skillsets and capabilities are the fuel of the creative industry. The Southeast Asian landscape for these talents is as diverse as the multi-ethnic cultures, languages and traditions of over 680 million people in the region. This panel session will talk about recent research, led by MDEC in partnership with more than ten regional industry associations and over 150 studios and schools.
Nazliyah Ali Sector Head, Industry Partnership, Talent Corp Malaysia Nazliyah primarily oversees the Oil, Gas and Energy (OGE) and Communications Content and Infrastructure (CCI) in TalentCorp’s Industry Partnership department. She has established profound relations with key players, large organisations, and leading associations of the OGE and CCI sector to drive collaborations for talent development. With over 12 years of client management, business development and sales experience in property development, advertising and banking, Nazliyah started out in TalentCorp in 2012 working on the Malaysian professional and student diaspora programmes, before transferring to Industry Partnership where she continues to engage employers, focusing on addressing mismatches between the talent market supply and demand. Prior to TalentCorp, Nazliyah was a Client Management Manager at a public relations agency where she managed prominent corporate accounts in several sectors. Nazliyah holds an Honours Degree in Business Administration (Marketing) from Universiti Teknologi MARA.

Eka Chandra AINAKI, Indonesia Eka Chandra is the Secretary General of AINAKI and CEO of IOTA Studio. He has been involved in the creative industry for more than 10 years. Their latest development is a platform called IOTA Kids which helps studios or creators monetize their IPs in Indonesia and the SEA market.

Cris Dumlao SIKAP, Philippines Cris Dumlao is one of the founding members of SIKAP and its current Vice President. She has 20 years industry experience, having produced content being shown in the Asian region. She is also a multi-award creative entrepreneur, representing the Philippines in pitch competitions worldwide. Cris is currently an independent animation producer, a 3D animation specialist, and an animation consultant for Kampilan Productions, LLC and Animation Vertigo, Inc.

Nop Dharmavanich TACGA, Thailand Nop Dharmavanich is an animation director, Motion graphics designer, and brand builder, the founder of award Tomogram studio and former President of the Thai animation and computer graphics association (TACGA) Nop graduated from Savannah college of art and design majoring in Computer Art. He has worked in almost all aspects of the industry from interactive, motion design, animation, and VFX. One of his well-known works as a director was “The story of Mahajanaka” an animation that involved more than 14 animation studios in Thailand. Nop was a president of TACGA from 2018-2022, which gave him opportunities to work with many private and public organizations, both domestic and international, in developing and strengthening the animation industry, studios as well as digital content education in Thailand. Now, he is a vice president of TACGA and a committee of the National Film Board of Thailand.

Jasni Zain (Moderator) Head, Research & Partnerships MDEC Jasni is the Head of Research & Partnerships for Digital Content Development within the Malaysia Digital Economy Corporation (MDEC). Currently overseeing industry research and exploring partnerships opportunities, he also has led national and industry strategy formulation and funding programs for industry and studios within the space of animation, games, visual effects and new media. He has over 22 years experience across a range of industries, and has served the last 13 years in the public sector concentrating on tech, outsourcing, national economic planning and the creative content industry.

				Wed 9 Nov 2022 \| 14:15 – 15:00 PANEL SESSION : UNDERSTANDING THE METAVERSE – FUD & FOMO (Fear, Uncertainty and Doubt & Fear Of Missing Out) Cita Ballroom Description Learn how IP & Brand Owners can work together with Metaverse Platforms and what are the future prospects.
George Wong CEO Reactive Labs				George Wong is the Head of Malaysia & Singapore of The Sandbox, a leading decentralized virtual world and a subsidiary of Animoca Brands. Concurrently, he’s the Chief Executive Officer for Reactive Labs, a blockchain advisory covering corporate structuring, tokenomics & Web 3.0 implementation, the Sub-committee Chairperson for NFTs & Metaverses in ACCESS Blockchain Association Malaysia, the Chief Technology Officer for Finnax Asia and the Honorary Secretary for Women in Blockchain Asia. His early MNC corporate career in Sony Malaysia, saw him managing up to a MYR120 million business portfolio, winning internal domestic and & international awards for explosive business growth & marketing innovation. Prior to this, he has ventured more than 20+ start-ups and initiatives from retail to publishing & most notably in the investment and blockchain space. He has managed a variety of investment-related firms, supported the growth of a regional investment community, and even successfully completed an ICO in 2018

Noriman Saffian Head of Monsta MetaLabs Monsta				Noriman Saffian is the Head of Monsta MetaLabs. With 12 years of experiences in the animation industry, he’s been involved in multiple Monsta’s IP (BoBoiBoy, Mechamato, Papa Pipi) projects from the production to the marketing of the animated shorts, TV series, full length animated movies and even branded content. He now leads a new division in Monsta, that builds and develops immersive digital experience of Monsta’s IP in the metaverse for audiences to interreact, socialize and play.

Jazni Zain (Moderator) Head, Research & Partnerships MDEC				Jasni is the Head of Research & Partnerships for Digital Content Development within the Malaysia Digital Economy Corporation (MDEC). Currently overseeing industry research and exploring partnerships opportunities, he also has led national and industry strategy formulation and funding programs for industry and studios within the space of animation, games, visual effects and new media. He has over 22 years experience across a range of industries, and has served the last 13 years in the public sector concentrating on tech, outsourcing, national economic planning and the creative content industry.

Wed 9 Nov 2022 \| 14:15 – 15:00 PANEL SESSION : UNDERSTANDING THE METAVERSE – FUD & FOMO (Fear, Uncertainty and Doubt & Fear Of Missing Out) Cita Ballroom Description Learn how IP & Brand Owners can work together with Metaverse Platforms and what are the future prospects.
George Wong CEO Reactive Labs George Wong is the Head of Malaysia & Singapore of The Sandbox, a leading decentralized virtual world and a subsidiary of Animoca Brands. Concurrently, he’s the Chief Executive Officer for Reactive Labs, a blockchain advisory covering corporate structuring, tokenomics & Web 3.0 implementation, the Sub-committee Chairperson for NFTs & Metaverses in ACCESS Blockchain Association Malaysia, the Chief Technology Officer for Finnax Asia and the Honorary Secretary for Women in Blockchain Asia. His early MNC corporate career in Sony Malaysia, saw him managing up to a MYR120 million business portfolio, winning internal domestic and & international awards for explosive business growth & marketing innovation. Prior to this, he has ventured more than 20+ start-ups and initiatives from retail to publishing & most notably in the investment and blockchain space. He has managed a variety of investment-related firms, supported the growth of a regional investment community, and even successfully completed an ICO in 2018

Noriman Saffian Head of Monsta MetaLabs Monsta Noriman Saffian is the Head of Monsta MetaLabs. With 12 years of experiences in the animation industry, he’s been involved in multiple Monsta’s IP (BoBoiBoy, Mechamato, Papa Pipi) projects from the production to the marketing of the animated shorts, TV series, full length animated movies and even branded content. He now leads a new division in Monsta, that builds and develops immersive digital experience of Monsta’s IP in the metaverse for audiences to interreact, socialize and play.

Jazni Zain (Moderator) Head, Research & Partnerships MDEC Jasni is the Head of Research & Partnerships for Digital Content Development within the Malaysia Digital Economy Corporation (MDEC). Currently overseeing industry research and exploring partnerships opportunities, he also has led national and industry strategy formulation and funding programs for industry and studios within the space of animation, games, visual effects and new media. He has over 22 years experience across a range of industries, and has served the last 13 years in the public sector concentrating on tech, outsourcing, national economic planning and the creative content industry.

Wed 9 Nov 2022 \| 16:15 – 17:00 PANEL SESSION : FUNDS & GRANTS – SHOW ME THE MONEY (Hybrid) Cita Ballroom
Vincent Paolo Naval (Virtual Appearance) FPO Program Supervisor, FDCP Film Philippines Office Vincent Paolo Naval is from the Film Philippines Office under the Film Development Council of the Philippines. He has been with the agency for a year and have been exposed to much of the industry of Film Financing and Grants. He currently works on the financial and service assistance programs of the film commission in the Philippines and would be happy to share with what they have to offer, from Film Grants, Locations, and even production assistance.

Walid Omar Executive Producer Lil Critter Workshop Walid Omar founded Lil Critter Workshop after a successfully running a studio for 12 years. He has executive produced and funded two original Lil Critter series, Hogie the Globehopper (Netflix, Discovery Kids) and the Asian TV Award-winning Buck and Buddy (CITV, Cartoon Network APAC) and grown the Lil Critters Workshop studio in Kuala Lumpur as a go-to destination for animation service work. The former MIPTV Producer to Watch is setting up a UK animation development studio in the UK this year.

Tang Chi Sim Founder & CEO Omens Studio Chi Sim is a tech and media entrepreneur who was technical co-founder of Amoeba Interactive and earth9.com, which he helped built and exited, and currently devotes his time as Founder and CEO to award-winning animation and digital media company Omens Studios and film company Taipan Films. Chi Sim is primarily responsible for financing, business and product development. A graduate of the National University of Singapore’s Computer Science department, Chi Sim previously worked as an engineer at Microsoft before venturing into entrepreneurship. He enjoys the creative process and holds a patent for collaborative group information management.

Mohan Low (Moderator) Director MDEC Director of Digital Creative Content at MDEC, he helps drive the mission to develop the digital creative content industry in Malaysia. He has over 15 years of experience in the digital content space, leading teams across games development, games commercialization and ecosystem building. Mohan has launched over 30 games during the course of his career. His passion has also led him to mentor over a 100 game projects and organize gaming culture events. He currently works towards building Malaysia into a regional digital content hub.

Wed 9 Nov 2022 \| 09:45 – 10:45 DIGITAL CONNECTIONS: GLOBAL KIDS’ MEDIA TRENDS Cita Ballroom
Sam Harris Director Auger Insights Sam is a deeply experienced researcher and strategist with a background in media, youth audiences, and platform development. Using a range of classic and modern research methodologies – and utilising his background in marketing, consulting, and content creation – Sam regularly works with brands to unlock powerful insights about core consumers and their ever-evolving needs.

Ligia Talludec Director 121 Insights Brazil A language specialist and trained UX and qualitative researcher with over 15 years of experience in the industry, Ligia is praised for her ability to combine fresh, innovative thinking with marketing clarity to answer big business questions. For over a decade, Ligia was part of Kantar’s qualitative team, focused on International and institutional inter-company projects. She is a champion for UX and CX areas, conducting F2F and online IDIs to test different interfaces (from e-commerce websites to mobile prototype apps), working with highly demanding key clients in the Technology Industry

Bonnie Wang Researcher & Semiotician Freelancer Bonnie is an experienced strategist, qualitative researcher and semiotician with an education background in visual sociology, strategy and management in HK and Europe. She started her career with consumer and market knowledge in P&G Germany, before joining The Behavioural Architects to understand the irrationality of human behaviour. After 4.5 years in Flamingo connecting brands with Chinese culture, she worked at InnateMotion helping brands defining their social purposes, before she started freelancing in London and Shanghai. Bonnie specialised in media and entertainment, fashion, beauty, tech, and placemaking. Some of her key clients include Dior, Adidas, Dyson, and Mercedes

Pam Goldfarb Liss Founder LitBrains With more than 30-years of experience, Pam enjoys the never-know-what’s-coming-next fun of interviewing consumers especially kids, teens and their parents. She has interviewed on subjects from pasta, hamburgers and tax software to prescription drugs, hospital stays, baby bottles and online privacy with clients including Philips Avent, Barilla, Bayer, Coca Cola, Deluxe, General Mills, Google, Glaxo-Smith-Kline (GsK), Horizon Organic, Microsoft, Nickelodeon, Procter & Gamble, United Healthcare and Zillow. An industry advocate devoted to ensuring kids and teens are not just productive in focus groups but feeling safe and encouraged to be. For more than a decade, Pam created and taught a course: ‘Moderating Kids and Teens’ at RIVA Market Research Institute. Now, Pam has taken this course online with more live and on-demand workshops on moderating with kids and teens in her new Mission Kid Possible powered by LitBrains-Igniting Ideas! at www.litbrains.com. Pam is also an active industry speaker and presenter. She has served four years as a board director on the Qualitative Research Consultants Association. Pam also participates in other annual events devoted to creativity including the Creative Education Foundation and its Creative Problem Solving Institute (CPSI) and also enjoys attending their partner event, the Florida Creativity Institute.

Haruna McWilliams Head Of Accounts Tokyoesque Haruna is a Strategist with 20+ years with global experience in Japan, UK, US, Singapore and now the Netherlands. A native Japanese, who grew up in Europe and was educated at an international school, made her very curious about how cultures around the world are different but also similar. Her experience in advertising, branding and media also made her an expert in ‘making sense’ of what’s happening in cultures and societies, and predicting where cultures are shifting to. She is currently Head of Accounts at Tokyoesque, where she makes Japan make sense for the world, and vice versa.

Alexander Brown Marketing Assistant Tokyoesque Alex is the marketing assistant at Tokyoesque. Having graduated in 2021 with a Master of Arts in Japanese from the University of Edinburgh, during which time he studied in Japan’s ancient capital of Kyoto, he has since worked in manga translation with Amimaru before joining Tokyoesque at his current position. The cultural studies aspect of his degree, and also his time spent studying and working in Kyoto, allowed him to tackle manga translation with a wealth of cultural knowledge to draw upon, helping him to rapidly advance to higher projects.

Debbie Bray Co-Founder Hook Research Debbie has been carrying out qualitative research for 20 years for the UK’s biggest media brands. She is a youth audience expert and her experience means that she is regularly asked to talk at conferences and contribute thought leadership about the media lives of young consumers. Debbie has supported the biggest youth audience content owners in the UK and globally – working across a range of new and classic IPs to help her clients produce content that speaks to the ever-evolving tastes of young people around the world.

Nick Fisher Co-Founder Hook Research Nick has 20 years experience in media consultancy. In this time, he has specialised in research, strategy and creative development for media providers. He has a huge deal of kids experience, having worked with many of the major kids platforms and channels around the world (Warner, BBC, Disney, Viacom). In particular, Nick has developed a deep expertise in the global animation landscape, having worked on a vast range of heritage and new IP launches over the course of his many years in the industry.

Tue 8 Nov 2022 \| 17:15 – 18:15 PANEL SESSION : THE BUSINESS OF DIGITAL COMICS – FUTURE TRENDS AND THE NEXT BEST THING! (Virtual) Cita Ballroom
Stu Levy Founder & CEO TOKYOPOP Stu Levy is an international entrepreneur, producer, director and writer across mediums including graphic novels, film, television and new media. Founder of the pioneering media company TOKYOPOP, Stu is known for establishing the manga market in North America. As a producer, Stu has a number of live-action and animated feature films and television shows in various stages of development, including adaptations of Alex Unlimited and Mail Order Ninja. He produced English adaptations of television and home video anime series including the hits Initial D, GTO, and Rave Master. His first major studio feature film as Executive Producer was Priest, released theatrically worldwide in 2011 through Sony Pictures. Stu has directed two feature films (his feature documentary Pray for Japan and his award-winning feature debut Van Von Hunter), the 8-episode docu-reality series America’s Greatest Otaku, and several music videos. Stu wrote the Princess Ai and Juror 13 graphic novels, as well as Karma Club and Sailor Moon novels. Fluent in Japanese and a licensed California attorney, Stu served as chair of the Producers Guild of America’s International Committee, its Online Video Committee, and the PGA Producers Showcase (ProShow); and a Board Member of its New Media Council. His philanthropic activities over the years have included Japan’s Tohoku tsunami recovery, projects with Make-a-Wish Foundation, and literacy advocacy. Besides speaking at numerous industry events and guest lecturing to students, Stu’s a melted ball of paddy for his two little children, an avid endurance athlete who compares himself to the Energizer bunny sans ears, a very amateur composer, and an iPhone-photo-trigger-happy foodie.

Hieu Tran Co-founder & Head of Operations INKR Global Hieu is the co-founder and head of operations at INKR Global (inkr.com), a fast-growing digital comics platform with a simple mission: to make comics universally accessible. They help bring amazing comics and manga to the world by working directly with the creators and publishers, helping to localize the content and distribute it on their platform. INKR is currently with over 100+ leading publishers and creators from Japan, Korea, China, US, South East Asia, distributing over 1,700 diverse comics, and they hope to work with more and more talented creators and publishers around the world.

Usamah Zaid Yasin (Speaker/Moderator) Founder & Executive Director WAU Animation Usamah Zaid is the Founder & Executive Director of WAU Animation, the studio behind Ejen Ali, the highest viewed animation series across all FTA TV stations in Malaysia. Partnering with Media Prima, a local media giant, Ejen Ali stormed into the scene alongside 2 gaming apps and has won numerous accolades, including “Best Short Animation” at the Malaysia Film Festival. Usamah has been in the industry for over 16 years. Prior to WAU, he was one of the pioneers of Les’ Copaque and co-created Malaysia’s iconic twins, Upin & Ipin after graduating from Multimedia University with a degree in Film and Animation.

Tue 8 Nov 2022 \| 11:00 – 11:45 PANEL SESSION: FRAMED MEMORIES – TELLING YOUR STORY THROUGH MUSIC Cita Ballroom Andrew Bong CEO, Media Music Composer & Producer, Ventura Interactive, Laundry Music Andrew Bong is a media music composer & producer from Sarawak (Borneo), Malaysia. He is known for his music works in Upin & Ipin: Keris Siamang Tunggal (in The Best Animated Feature Film Oscar 2020 shortlist). To date (2022), he has composed music for many Malaysian animations. The titles include Framed Memories, Kuihpocalyse, and The Dalang’s Last Tale, featured in Hollywood Variety news as the Spectrum Trilogy (a co-production with the best animation studio in Singapore) (2019). These animated short trilogy garnered many awards and became official selections in many film festivals such as the Spark Animation 2019 (Oscar-qualifying). Andrew’s recent music scoring works include “Sebayan”, “Borih: The Bidayuh Paddy Priestess”, and “The Pillar of Strength”. He also penned the music score for MIFFEST (Malaysia International Film Festival 2022) opening film, Driving Mr.Palarae starring Bront Palarae (Stone Turtle) & Calvin Wang (Crazy Rich Asian). In July 2022, he wrapped up an original score for a Taiwanese feature film that premiered recently at The Bucheon International Fantastic Film Festival (BIFAN 2022 Edition) in Korea, “Warning From Hell”, directed by Danny Pang.

Irwan Junaidy (Speaker/Moderator) Chief Creative Officer The R&D Studio Irwan Junaidy graduated with an architecture degree from the UK. He has a passion for telling stories and building make-believe worlds, particularly those that are inspired by the people, arts and cultures of South East Asia. Irwan is the co-founder of The R&D Studio, an award-winning content development studio based in Malaysia. The studio produced Wizards of Warna Walk – the first long form scripted live action television series by Disney in South East Asia. He also directed the animated short films Batik Girl and The Dalang’s Tale, which has travelled to over 70 film festivals and won 12 international awards around the world.
Mclelun Lee Mixed Media Artist / Developer The R&D Studio Mclelun studied computer programming but has a passion and talent for design and arts who happens to be colour-blind. He enjoys painting, game development and experimenting with a variety of softwares.

				Tue 8 Nov 2022 \| 11:00 – 11:45 PANEL SESSION: FRAMED MEMORIES – TELLING YOUR STORY THROUGH MUSIC Cita Ballroom
Andrew Bong CEO, Media Music Composer & Producer, Ventura Interactive, Laundry Music				Andrew Bong is a media music composer & producer from Sarawak (Borneo), Malaysia. He is known for his music works in Upin & Ipin: Keris Siamang Tunggal (in The Best Animated Feature Film Oscar 2020 shortlist). To date (2022), he has composed music for many Malaysian animations. The titles include Framed Memories, Kuihpocalyse, and The Dalang’s Last Tale, featured in Hollywood Variety news as the Spectrum Trilogy (a co-production with the best animation studio in Singapore) (2019). These animated short trilogy garnered many awards and became official selections in many film festivals such as the Spark Animation 2019 (Oscar-qualifying). Andrew’s recent music scoring works include “Sebayan”, “Borih: The Bidayuh Paddy Priestess”, and “The Pillar of Strength”. He also penned the music score for MIFFEST (Malaysia International Film Festival 2022) opening film, Driving Mr.Palarae starring Bront Palarae (Stone Turtle) & Calvin Wang (Crazy Rich Asian). In July 2022, he wrapped up an original score for a Taiwanese feature film that premiered recently at The Bucheon International Fantastic Film Festival (BIFAN 2022 Edition) in Korea, “Warning From Hell”, directed by Danny Pang.

Irwan Junaidy (Speaker/Moderator) Chief Creative Officer The R&D Studio				Irwan Junaidy graduated with an architecture degree from the UK. He has a passion for telling stories and building make-believe worlds, particularly those that are inspired by the people, arts and cultures of South East Asia. Irwan is the co-founder of The R&D Studio, an award-winning content development studio based in Malaysia. The studio produced Wizards of Warna Walk – the first long form scripted live action television series by Disney in South East Asia. He also directed the animated short films Batik Girl and The Dalang’s Tale, which has travelled to over 70 film festivals and won 12 international awards around the world.

Mclelun Lee Mixed Media Artist / Developer The R&D Studio				Mclelun studied computer programming but has a passion and talent for design and arts who happens to be colour-blind. He enjoys painting, game development and experimenting with a variety of softwares.

				Wed 9 Nov 2022 \| 16:15 – 17:00 PANEL SESSION : FUNDS & GRANTS – SHOW ME THE MONEY (Hybrid) Cita Ballroom
Vincent Paolo Naval (Virtual Appearance) FPO Program Supervisor, FDCP Film Philippines Office				Vincent Paolo Naval is from the Film Philippines Office under the Film Development Council of the Philippines. He has been with the agency for a year and have been exposed to much of the industry of Film Financing and Grants. He currently works on the financial and service assistance programs of the film commission in the Philippines and would be happy to share with what they have to offer, from Film Grants, Locations, and even production assistance.

Walid Omar Executive Producer Lil Critter Workshop				Walid Omar founded Lil Critter Workshop after a successfully running a studio for 12 years. He has executive produced and funded two original Lil Critter series, Hogie the Globehopper (Netflix, Discovery Kids) and the Asian TV Award-winning Buck and Buddy (CITV, Cartoon Network APAC) and grown the Lil Critters Workshop studio in Kuala Lumpur as a go-to destination for animation service work. The former MIPTV Producer to Watch is setting up a UK animation development studio in the UK this year.

Tang Chi Sim Founder & CEO Omens Studio				Chi Sim is a tech and media entrepreneur who was technical co-founder of Amoeba Interactive and earth9.com, which he helped built and exited, and currently devotes his time as Founder and CEO to award-winning animation and digital media company Omens Studios and film company Taipan Films. Chi Sim is primarily responsible for financing, business and product development. A graduate of the National University of Singapore’s Computer Science department, Chi Sim previously worked as an engineer at Microsoft before venturing into entrepreneurship. He enjoys the creative process and holds a patent for collaborative group information management.

Mohan Low (Moderator) Director MDEC				Director of Digital Creative Content at MDEC, he helps drive the mission to develop the digital creative content industry in Malaysia. He has over 15 years of experience in the digital content space, leading teams across games development, games commercialization and ecosystem building. Mohan has launched over 30 games during the course of his career. His passion has also led him to mentor over a 100 game projects and organize gaming culture events. He currently works towards building Malaysia into a regional digital content hub.

				Wed 9 Nov 2022 \| 09:45 – 10:45 DIGITAL CONNECTIONS: GLOBAL KIDS’ MEDIA TRENDS Cita Ballroom
Sam Harris Director Auger Insights				Sam is a deeply experienced researcher and strategist with a background in media, youth audiences, and platform development. Using a range of classic and modern research methodologies – and utilising his background in marketing, consulting, and content creation – Sam regularly works with brands to unlock powerful insights about core consumers and their ever-evolving needs.

Ligia Talludec Director 121 Insights Brazil				A language specialist and trained UX and qualitative researcher with over 15 years of experience in the industry, Ligia is praised for her ability to combine fresh, innovative thinking with marketing clarity to answer big business questions. For over a decade, Ligia was part of Kantar’s qualitative team, focused on International and institutional inter-company projects. She is a champion for UX and CX areas, conducting F2F and online IDIs to test different interfaces (from e-commerce websites to mobile prototype apps), working with highly demanding key clients in the Technology Industry

Bonnie Wang Researcher & Semiotician Freelancer				Bonnie is an experienced strategist, qualitative researcher and semiotician with an education background in visual sociology, strategy and management in HK and Europe. She started her career with consumer and market knowledge in P&G Germany, before joining The Behavioural Architects to understand the irrationality of human behaviour. After 4.5 years in Flamingo connecting brands with Chinese culture, she worked at InnateMotion helping brands defining their social purposes, before she started freelancing in London and Shanghai. Bonnie specialised in media and entertainment, fashion, beauty, tech, and placemaking. Some of her key clients include Dior, Adidas, Dyson, and Mercedes

Pam Goldfarb Liss Founder LitBrains				With more than 30-years of experience, Pam enjoys the never-know-what’s-coming-next fun of interviewing consumers especially kids, teens and their parents. She has interviewed on subjects from pasta, hamburgers and tax software to prescription drugs, hospital stays, baby bottles and online privacy with clients including Philips Avent, Barilla, Bayer, Coca Cola, Deluxe, General Mills, Google, Glaxo-Smith-Kline (GsK), Horizon Organic, Microsoft, Nickelodeon, Procter & Gamble, United Healthcare and Zillow. An industry advocate devoted to ensuring kids and teens are not just productive in focus groups but feeling safe and encouraged to be. For more than a decade, Pam created and taught a course: ‘Moderating Kids and Teens’ at RIVA Market Research Institute. Now, Pam has taken this course online with more live and on-demand workshops on moderating with kids and teens in her new Mission Kid Possible powered by LitBrains-Igniting Ideas! at www.litbrains.com. Pam is also an active industry speaker and presenter. She has served four years as a board director on the Qualitative Research Consultants Association. Pam also participates in other annual events devoted to creativity including the Creative Education Foundation and its Creative Problem Solving Institute (CPSI) and also enjoys attending their partner event, the Florida Creativity Institute.

Haruna McWilliams Head Of Accounts Tokyoesque				Haruna is a Strategist with 20+ years with global experience in Japan, UK, US, Singapore and now the Netherlands. A native Japanese, who grew up in Europe and was educated at an international school, made her very curious about how cultures around the world are different but also similar. Her experience in advertising, branding and media also made her an expert in ‘making sense’ of what’s happening in cultures and societies, and predicting where cultures are shifting to. She is currently Head of Accounts at Tokyoesque, where she makes Japan make sense for the world, and vice versa.

Alexander Brown Marketing Assistant Tokyoesque				Alex is the marketing assistant at Tokyoesque. Having graduated in 2021 with a Master of Arts in Japanese from the University of Edinburgh, during which time he studied in Japan’s ancient capital of Kyoto, he has since worked in manga translation with Amimaru before joining Tokyoesque at his current position. The cultural studies aspect of his degree, and also his time spent studying and working in Kyoto, allowed him to tackle manga translation with a wealth of cultural knowledge to draw upon, helping him to rapidly advance to higher projects.

Debbie Bray Co-Founder Hook Research				Debbie has been carrying out qualitative research for 20 years for the UK’s biggest media brands. She is a youth audience expert and her experience means that she is regularly asked to talk at conferences and contribute thought leadership about the media lives of young consumers. Debbie has supported the biggest youth audience content owners in the UK and globally – working across a range of new and classic IPs to help her clients produce content that speaks to the ever-evolving tastes of young people around the world.

Nick Fisher Co-Founder Hook Research				Nick has 20 years experience in media consultancy. In this time, he has specialised in research, strategy and creative development for media providers. He has a huge deal of kids experience, having worked with many of the major kids platforms and channels around the world (Warner, BBC, Disney, Viacom). In particular, Nick has developed a deep expertise in the global animation landscape, having worked on a vast range of heritage and new IP launches over the course of his many years in the industry.

				Tue 8 Nov 2022 \| 17:15 – 18:15 PANEL SESSION : THE BUSINESS OF DIGITAL COMICS – FUTURE TRENDS AND THE NEXT BEST THING! (Virtual) Cita Ballroom
Stu Levy Founder & CEO TOKYOPOP				Stu Levy is an international entrepreneur, producer, director and writer across mediums including graphic novels, film, television and new media. Founder of the pioneering media company TOKYOPOP, Stu is known for establishing the manga market in North America. As a producer, Stu has a number of live-action and animated feature films and television shows in various stages of development, including adaptations of Alex Unlimited and Mail Order Ninja. He produced English adaptations of television and home video anime series including the hits Initial D, GTO, and Rave Master. His first major studio feature film as Executive Producer was Priest, released theatrically worldwide in 2011 through Sony Pictures. Stu has directed two feature films (his feature documentary Pray for Japan and his award-winning feature debut Van Von Hunter), the 8-episode docu-reality series America’s Greatest Otaku, and several music videos. Stu wrote the Princess Ai and Juror 13 graphic novels, as well as Karma Club and Sailor Moon novels. Fluent in Japanese and a licensed California attorney, Stu served as chair of the Producers Guild of America’s International Committee, its Online Video Committee, and the PGA Producers Showcase (ProShow); and a Board Member of its New Media Council. His philanthropic activities over the years have included Japan’s Tohoku tsunami recovery, projects with Make-a-Wish Foundation, and literacy advocacy. Besides speaking at numerous industry events and guest lecturing to students, Stu’s a melted ball of paddy for his two little children, an avid endurance athlete who compares himself to the Energizer bunny sans ears, a very amateur composer, and an iPhone-photo-trigger-happy foodie.

Hieu Tran Co-founder & Head of Operations INKR Global				Hieu is the co-founder and head of operations at INKR Global (inkr.com), a fast-growing digital comics platform with a simple mission: to make comics universally accessible. They help bring amazing comics and manga to the world by working directly with the creators and publishers, helping to localize the content and distribute it on their platform. INKR is currently with over 100+ leading publishers and creators from Japan, Korea, China, US, South East Asia, distributing over 1,700 diverse comics, and they hope to work with more and more talented creators and publishers around the world.

Usamah Zaid Yasin (Speaker/Moderator) Founder & Executive Director WAU Animation				Usamah Zaid is the Founder & Executive Director of WAU Animation, the studio behind Ejen Ali, the highest viewed animation series across all FTA TV stations in Malaysia. Partnering with Media Prima, a local media giant, Ejen Ali stormed into the scene alongside 2 gaming apps and has won numerous accolades, including “Best Short Animation” at the Malaysia Film Festival. Usamah has been in the industry for over 16 years. Prior to WAU, he was one of the pioneers of Les’ Copaque and co-created Malaysia’s iconic twins, Upin & Ipin after graduating from Multimedia University with a degree in Film and Animation.

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Embracing The Sharing Economy

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What is Sharing Economy?

GLOBAL TREND OF SHARING ECONOMY

Sharing Economy contributesUSD2.7 trillionto Global Economy

Sharing Economy is disrupting economic sectors at global scale i.e logistics, transportations, professional services, tourism, household and financial services

BY 2025

Projected Market Revenue USD335 billion

20% of global workforce will be Freelancers

Overview of Sharing Economy in Malaysia

Filling the supply and demand gap by facilitating long-term growth and support for Sharing Economy platforms.

Facilitating adoption of Sharing Economy services and solutions among businesses.

Close to 700,000 Malaysiansearning RM1.3 billion in income since 2016

Thousands of jobs are posted on Sharing Economy platforms daily, offering a variety of work opportunities for those with the right skills.

For Digital work, people can do this from anywhere in the world and at any time they want.

Most of the jobs are ideal for Malaysian with reasonable talent/skills and a reliable internet connection. The part-time jobs / gigs will help them to generate additional income while maintaining their full-time jobs.

HOW YOU CAN PARTICIPATE IN SHARING ECONOMY?

eRezeki

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GLOW

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Sharing Economy for Business

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Types of Sharing Economy

Physical Assets Sharing

Intangible Assets Sharing

Goods Sharing

Money Sharing

HOW IT WORKS

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MARKET

Businesses and household (Global and local market)

SHARING ECONOMY PLATFORMS

Matching demand and supply of services, and managing distribution, transactions, quality, etc.

PEOPLE & BUSINESSES AS PROVIDER OF SERVICES

SERVICES/ASSETS

SERVICES/ASSETS

Our Partners

Success Stories

Additional Income With eRezeki

Rtist – Creative Freelancers Platform

Earn Income consistently as Freelancer

Additional Income With eRezeki

Rtist – Creative Freelancers Platform

Earn Income consistently as Freelancer

Resource Centre

Malaysia's Sharing Economy: Are we up to the challenge?

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Sharing Economy in Retail and F&B subsectors

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Digital Platform Work: How digital access and competencies affect job-seeking

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MORE FROM MDEC

Embracing The
Sharing Economy

GLOBAL TREND OF
SHARING ECONOMY

Sharing Economy contributes
USD2.7 trillion
to Global Economy

Projected Market Revenue
USD335 billion

Overview of
Sharing Economy in Malaysia

Close to 700,000 Malaysians
earning RM1.3 billion in income since 2016

Types of
Sharing Economy