KUALA LUMPUR, 9 January 2025 – The Malaysia Digital Economy Corporation (MDEC) proudly announces the public launch of the IP360 Metaverse Platform, a groundbreaking initiative showcasing Malaysia’s leadership in digital innovation and cultural preservation. In partnership with Ammobox Studios Sdn Bhd, this pioneering platform redefines how global audiences experience Malaysia’s rich heritage and creative process.

Currently in its Minimum Viable Product (MVP) stage, the IP360 Metaverse Platform offers a seamless, interactive gateway into Malaysia’s 3D digital experiences for both local and international audiences. Powered by Unreal Engine 5 and Pixel Streaming, it delivers stunning, high-quality visuals accessible via any web browser, eliminating the need for high-performance hardware.

The platform features two immersive experiences designed to captivate global audiences while celebrating Malaysia’s cultural heritage:

• Virtual Theme Park: Dive into interactive experiences featuring beloved Malaysian intellectual properties (IPs) like Ejen Ali and Didi and Friends. From engaging games like “Find the Spy” to skill-building activities at the “Training Centre”, the theme park sets a new standard for digital entertainment. Didi and Friends is tentatively set to premiere in Q1 2025.

• Digital Museum: Explore Malaysia’s cultural legacy through artifact interactions, treasure hunt games, local language lessons, and holographic traditional dance performances.

The IP360 Metaverse Platform is a result of strategic collaborations with leading organisations, including Tourism Malaysia, ASWARA, Istana Budaya, and prominent Malaysian IP brands. These partnerships reflect a shared vision of fostering innovation while amplifying Malaysia’s cultural assets globally.

Mr. Anuar Fariz Fadzil, CEO of MDEC stated, “The launch of IP360 Metaverse Platform aligns with Malaysia’s national agenda to strengthen its creative digital industries. It leverages immersive technologies to create jobs and drive economic growth. By 2030, Malaysia aims to be recognised as a hub for high-quality, innovative digital content production.”

This year, MDEC supported 38 companies and IP creators through its Metaverse Onboarding and Immersive IP Experiences Programme, offering up to RM200,000 per project to encourage the exploration of metaverse opportunities.

Explore IP360 Today 

Experience the future of immersive digital content and discover Malaysia’s cultural treasures. Visit https://mdec.my/ip360-metaverse/platform to participate in the platform’s interactive offerings and witness the innovation behind Malaysia’s digital storytelling revolution. 

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Issued by:

Corporate Communications Division

Malaysia Digital Economy Corporation (MDEC)