National E‑Commerce Strategic Roadmap (NESR)
Download our e-Book to learn in-depth about NESR Programme.
About NESR at a Glance
The National E‑Commerce Strategic Roadmap (NESR), is driven as a whole-of-nation collaborative approach between the public and private sectors to enhance and accelerate growth & innovation of Malaysia’s e‑commerce ecosystem.
The NESR has been endorsed by the National Council of Digital Economy and 4IR (MED4IRN) meeting chaired by YAB Prime Minister on 22 April 2021.
NESR 2021 - 2025
From 2021 to 2025, NESR envisions e‑commerce as the engine for catalytic growth for businesses in Malaysia. It is guided by 3 Guiding Principles via 6 Strategic Thrusts with 16 Programmes.
Stakeholders
Multiple stakeholders across the public and private sectors will collaborate and drive the advancement of the e‑commerce industry to achieve the target set.
16 programmes led by 17 government ministries and agencies.
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NESR aspires to achieve three key targets by 2025
RM1.65 trillion
E‑Commerce Market Size
1,148,000
MSMEs Adopting E‑Commerce
84,000
Businesses Adopting E‑Commerce for Export
Key achievements under NESR
RM1,228.4 Bil
Total income of e‑commerce transactions for the year 2024
2,425,874
*Cumulative number of MSMEs adopting e‑commerce from 2016 to 2024
* “MSMEs” include registered businesses & individuals in informal sectors. The data is consolidated from numbers submitted by respective agencies and a single MSME may be participating in more than 1 programme, as reported by KUSKOP as the Programme Lead.
277,233
Cumulative number of businesses exporting via e‑commerce from 2017 to 2024
The NESR Project Management Office
MDEC has been tasked as the Project Management Office for overall NESR implementation, including:
1
To coordinate and update the overall status to the NESR Taskforce. In addition, the NESR Dashboard is developed to monitor the progress of 31 KPIs across 16 NESR programmes.
2
To facilitate coordination and intervention in the implementation of NESR programmes.
3
To promote industry participation under the NESR and foster collaboration between the industry and the Government through regular E‑Commerce Industry Roundtables and NESR Labs.
NESR Governance & Engagements
NESR Taskforce
Oversight established under the Economy Cluster of the MED4IR structure to provide strategic direction, align interdependencies, strengthen cooperation and coordination between the relevant ministries, agencies and industry to drive the implementation of NESR.
E‑Commerce Industry Roundtable
Focused and thematic forum to facilitate sharing of best practices by the industry and highlight opportunities for private-public collaboration.
NESR Labs
Organised as ideation workshops to stimulate ideas and suggestions aimed at enhancing the e‑commerce ecosystem in Malaysia and identifying areas for collaboration between the industry and the Government.
View or Download Our e-Book
Learn how NESR sets the national strategic direction in charting the path for Malaysia’s e‑commerce growth
Download the Report on the Review of NESR to Pivot to Digital Trade
With the NESR ending in 2025, MDEC as NESR PMO has undertaken a review of the roadmap, taking into account:
- Current state of e-commerce in Malaysia
- NESR progress achieved as at 2023
- Key developments at regional or global level
The report offers valuable insights on the current landscape of e-commerce in Malaysia, the impact of NESR, and areas of focus to optimise the opportunities in digital trade.