KUALA LUMPUR, 18 July 2025 – The Malaysia Digital Economy Corporation (MDEC), in collaboration with CelcomDigi, has announced IMMERSE KL x CelcomDigi – Malaysia’s premier event for immersive technology and creative content innovation.

With the theme, “Dive into the Future: Envisioning Creative Tech and the Metaverse,” the event reflects Malaysia’s growing commitment to immersive solutions across XR, virtual production, gamification, immersive storytelling, and Web3 to accelerate cross-sector adoption of emerging technologies. Now a standalone flagship initiative, IMMERSE KL has evolved from the Malaysia Digital Content Festival (MYDCF) to become a focused platform for showcasing immersive and creative technologies. The 2025 edition is expected to welcome over 300 participants and 120 companies from across Malaysia and the region.

Anuar Fariz Fadzil, Chief Executive Officer of MDEC said “IMMERSE KL x CelcomDigi is a catalyst for digital innovation, positioning Malaysia as a leader in the immersive tech landscape. With partners like CelcomDigi, we are shaping a future driven by creativity and emerging technology.”
As the official partner, CelcomDigi will showcase real-world applications of XR and 5G technologies across multiple sectors including education, industry, and healthcare. Key highlights include:

• CelcomDigi Metaversity™ – XR-powered immersive learning environments
• Industrial Metaverse – Training, simulation and remote suppor
• Healthcare Innovations – XR-based 3D DICOM visualisation for medical use

T. Kugan, Chief Innovation Officer of CelcomDigi added “We are excited to support IMMERSE KL x CelcomDigi as a platform to spark innovation, collaboration, and new possibilities for Malaysia’s digital future. This reflects our commitment to leading the development of future-ready XR solutions that enable real impact across industries.”

The two-day event will feature keynotes from global leaders such as Ben Erwin, President of the Academy of Immersive Arts and Sciences, as well speakers from the United States, Sweden, India, Australia, and Singapore. Attendees will also experience live showcases from over 40 regional startups, alongside curated networking sessions that connect government, industry, and creative stakeholders.

A key highlight is MATCHWORKS, a business matchmaking programme which connects Malaysia’s top creative tech and XR solution providers with corporates, SMEs, agencies, and brand leaders. Participants will have the opportunity to pitch directly to decision-makers and secure high-value leads across marketing, operations, and customer experience innovation.

In addition to official partner CelcomDigi, the event is supported by a strong network of sponsors. Diamond Sponsors include Freedome by the Malaysian Consultative Council of Islamic Organisation (MAPIM), Revenant Reverie, Warnakala Studios, and XR Associates. Gold Sponsors comprise UnBound Malaysia, CCACC (CloudTech Group), FaBu Design, and Experiential Design Team. Silver Sponsors are Virtual X and Pixljaya Digital Media & Entertainment, while Bronze Sponsors include Monolith Technologies, Victory Forest Commercial and Matchworks Programme Host, SME Corp.
IMMERSE KL x CelcomDigi will take place on 23 – 24 July 2025 at the Connexion Conference & Event Centre (Nexus), Bangsar South. The event is free and open to all.

For more information, please visit https://mdec.my/immerse-kl.