Company Name:
CTAPPS MSC SDN BHD (683904-T)
Sector
DIgital Services • Digital Finance, Transportation, Government, Telecommunication, Utility and Energy
Tech Enabler
Data Centre & Cloud, Robotics & Automation, Artificial Intelligence (AI) and/or Big Data Analytics (BDA), Advanced Network Connectivity and/or Telecommunication Technology
Support Sustainability or ESG
Yes
Overview:
ARIA Dialer transformed the client’s debt collection methods, which relied on manual dialing, incoherent status updates, and limited communication channels. This inefficiency hinders agent productivity and collection rates. ARIA Dialer automates dialing and campaigns with RPA and telecommunication technology, seamlessly integrating with multi-channel outreach (phone, SMS, email), helping to boost agent productivity and collection rates. Traditional debt collection (manual dialing, unclear updates, few channels) hampered efficiency and collection rates. ARIA Dialer solves this by automating dialing and campaigns with advanced technology, allowing agents to reach customers through multi-communication channels.
Pain Points:
- Low Productivity: Agents spend a lot of time dialing numbers and waiting for calls to connect, hindering their ability to focus on actual collections conversations. This also reduces the number of contacts agents can make in a day, impacting overall collections.
- Data Silos and Errors: Disjointed status updates make it difficult to track progress and follow up efficiently, further slowing down the collections process.
- Limited Success Rates: The inefficiency of manual methods and limited communication channels can lead to lower collection rates, which can be demotivating for agents.
Solution/Services:
ARIA Dialer
Key Features and Functionalities
- Predictive Dialing: This technology analyses historical data and call patterns to predict when an available agent is most likely to connect with a debtor. It automatically dials multiple numbers simultaneously and connects agents only to answered calls, eliminating wasted time spent waiting for connections.
- Real-time Updates: When an agent connects with a debtor, call disposition and communication history are automatically updated and accessible through real time reporting. This eliminates the need for manual updates in separate systems, preventing data silos and errors.
- Multi-Channel Outreach: System integrated with various communication channels like call, SMS, email and social media channels allowing agent to reach debtors through their preferred channels. This increases the likelihood of getting a response compared to phone calls alone, leading to more successful collections.
Implementation:
- Technology: ARIA Dialer leverages Robotic Process Automation (RPA) and telecommunication technology. RPA automates dialing and campaign management, while telecommunication tech ensures smooth call connection and multi-channel outreach.
- Integration: ARIA Dialer seamlessly integrates with client’s existing database. This eliminates the need for separate data entry and ensures agents have access to the most up-to-date information on debtors.
- Customisation: We tailored campaign management with a variety of pre-built campaign templates. These templates come with ready-to-use data fields, allowing client to quickly launch their campaigns.
- We also introduced smart caller ID feature utilising a pool of compliant phone numbers, allowing the system to automatically switch caller ID for unanswered customer calls.
- We configured triggers for sending SMS and email notifications based on specific criteria to maximize collection efforts while keeping costs under control.
Benefit:
1. Increased Connection Rates:
• Automated Dialing: Eliminates wasted time spent manually dialing, allowing agents to connect with more debtors throughout the day.
• Multi-Channel Outreach: Reaches debtors on their preferred channels (phone, SMS, WhatsApp, email) which increases the likelihood of getting a response compared to just phone calls.
2. Improved Collection Rates:
• Streamlined Workflow: Automating tasks like dialing frees up agents to focus on having productive conversations with debtors.
• Clearer Communication: Agents have access to accurate and up-to-date information about debtor status, leading to more effective collection strategies.