Soaring beyond expectations with Cebu Pacific Air
Kasatria is a regional engineering partner for Google Marketing Platform and Google Cloud.
They specialise in the use of data and AI and facilitate use cases related to digital marketing optimisation and revenue growth.
With a track record spanning close to 20 years, they have clients across more than eight countries, servicing high-growth verticals such as Finance, Telco, Media, Travel and eCommerce.
Cebu Pacific Air is the largest airline in the Philippines, and they actively market & sell online through their e-commerce platform.
Cebu Pacific Air is the largest airline in the Philippines, and they actively market and sell their products through eCommerce platform.
The airline was keen to evaluate how data could be used to drive a strategic advantage for them when nurturing consideration to buy.
By leveraging data from Google Analytics 360, Kasatria was able to harness privacy-safe data that allude to each user’s preferred travel destination anonymously.
Subsequently, on Google Marketing Platform, data-driven creatives that could respond to these signals in real-time were then engineered to hyper-personalise the delivery of ads based on individual’s preference to nurture their consideration for travel offers and promotions.
Traveller A wants to go to Tokyo
Traveller B wants to go to Singapore
By matching supply with demand more effectively, the airline was pleased to demonstrate an incremental uplift of more than 700% in their Return-on-Ad-Spend.
Buoyed by their success, Cebu Pacific is embarking on a data-driven strategy across their business and scaling up the delivery for a better user experience for their customers.
What their client says...
" The real breakthrough from this experiment was using Google Marketing Platform to successfully sell more seats and reduce our cost per acquisition over time ”
VP of Marketing and Distribution at Cebu Pacific Air
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