Aspiration of PRISMA


PRISMA stands for Malaysian Creative Industry Stimulus Package.

PRISMA is one of Ministry of Communications & Multimedia’s key short-term initiative to support and encourage sustainability of Malaysia’s creative industry practitioners in line with the new normal following the COVID-19 pandemic and the Movement Control Order.

DIGITAL CREATIVE CONTENT MARKET ACCESS & BUSINESS MATCHING PROGRAMME (2PS)

This initiative is designed to provide assistance to companies who are offering digital creative content services and IP commercialisation.

Objectives

  • Expose companies to the international market.
  • Creating business opportunities for their IP and/or services.
  • Creating sales & commercialisation of their IP and/or their services.
  • Eligible Application

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    DIGITAL CONTENT ENTERPRISE DEVELOPMENT PROGRAMME (EDP)

    EDP is a continuous development programme to minimise skill gaps in the digital creative content industry covering components such as technical, business acumen and educator development.

    Objectives

  • Enable studios to recruit and onboard new hires by lowering the amount of in-house training required, thus shortening the process for talent to be production-ready.
  • To encourage community sharing through the formalisation of instructions from industry seniors who able to share their applied knowledge and experience to wider group of audience.
  • This programme also benefits cross-training business skills involving creative knowledge, thus widening the overall appreciation and knowledge-base of industry practitioners.
  • Eligible Application


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    CREATIVE CONTENT STREAMING PROGRAMME

    This program is designed to help Malaysians, especially the youths who are interested in deepening their knowledge in online streaming industry and the production of creative video content.

    Objectives

  • To encourage new live streaming activities for digital games made by Malaysians.
  • To establish promotional and training platforms for local digital games on social media
  • To encourage the generation of new content and revenue through online video platforms
  • Eligible Application


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    PRISMA DIGITAL CONTENT GRANT (DCG PRISMA)

    This grant is established to help local creative industry players to adopt and adapt to the new norm through the creation of new and compelling Intellectual Properties (IP), creating opportunities for companies to keep developing quality creative content, digital marketing and distribution activities.

    Objectives

  • To support and encourage the creation of new digital creative content that can be accepted, marketed and showcased globally.
  • To provide opportunity and platform for industry players to develop and create digital creative content.
  • To support the digital creative content creators in digital marketing and promotion of existing digital creative content
  • Eligible Application


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    DIGITAL CONTENT TECHNOLOGY INFRASTRUCTURE SUPPORT PROGRAMME (BATIK DIGITAL)

    This programme is aimed to maintain content quality, data security and consistency of deliverables in adapting to the new norm through the reimbursement of incentive for technology solutions.

    Objectives

  • To reduce companies/studios’ additional software and hardware cost
  • To intensify local studios’ readiness to capture global opportunities & be at par with international studios
  • To ensure business operation continuity for local creative studios that are affected by the pandemic
  • Eligible Application


    Know More    T&C

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