CYBERJAYA, 23 January 2015 – The Multimedia Development Corporation (MDEC) recently held an appreciation event to thank the MSC Malaysia communities who have contributed towards MDEC’s ‘#TogetherWithU’/ ‘#BersamaMu’ community campaign to bring hope to the victims affected by the recent floods and assisted in the flood-recovery process. At the event, MSC Malaysia companies consisting of the Shared Services & Outsourcing (SSO) cluster, the InfoTech cluster and the Creative Multimedia Cluster collectively raised RM355,000 to help rebuild the lives of those affected by the floods.
During the event, a total of RM230,000 was donated to MERCY Malaysia, a Malaysian-based international non-profit organisation providing medical relief and health related development for vulnerable communities in both crisis and non-crisis situations. The remaining amount was donated to other Non-Governmental Organizations (NGOs) that have partnered with MDEC, such as MyWin Academy and Persatuan Orang Kota Bahru (POKB).
“We are very touched by the support and contributions that we’ve received throughout MDEC’s #TogetherWithU flood recovery campaign. It is heartening to see people of varying background from the MSC Malaysia community coming together to help our fellow Malaysians in need,” said Dato’ Yasmin Mahmood, Chief Executive Officer, MDEC.
“MDEC’s #TogetherWithU campaign has provided us with a great opportunity to work together with companies and government bodies not only in the coordination and distribution of essential items to flood affected areas but also help to rebuild homes and provide temporary shelters for the flood victims. We sincerely thank MDEC’s effort in driving this community initiative to help MERCY Malaysia rebuild the lives of those affected by the recent floods,” added En. Ahmad Faezal, the Executive Director of MERCY Malaysia.
MDEC launched the #TogetherWithU and #BersamaMu community campaign early January to bring hope to the victims affected by the floods and assist in flood-recovery process. The core of this campaign is the eBantuan Banjir (eBB) Platform, an integrated mobile-enabled system that incorporates Open Data and Social Media which overlays on Internet of Things (IoT) and Big Data Analytics (BDA), as well as crowdsourced funding and volunteer platforms for individuals and corporations to donate resources.
The public is able to access the eBB platform via www.togetherwithu.my and via a free mobile app with the same name currently available on Android, Windows mobile and iOS in the near future.
MDEC and its communities brings forward the best of technology to complement post flood rebuilding efforts
MDEC’s ‘#TogetherWithU’ / ‘#BersamaMu’ Community Campaign aims to help and bring hope to flood victims via e-Bantuan Banjir platform
CYBERJAYA, JANUARY 6, 2014 –The Multimedia Development Corporation (MDEC), together with the Ministry of Communications & Multimedia Malaysia and communities from MSC Malaysia, Digital Malaysia, technology & creative content providers, Non-Government Organizations (NGOs) and affiliated Government Ministries & Agencies today came together to launch the ‘#TogetherWithU’ or ‘#BersamaMu’ community campaign to bring hope to the victims affected by the recent floods and assist in the flood-recovery process.
The core of this campaign is the e-Bantuan Banjir (eBB) Platform, an integrated mobile-enabled system that incorporates Open Data and Social Media which overlays on Internet of Things (IoT) and Big Data Analytics (BDA), as well as crowdsourced funding and volunteer platforms for individuals and corporations to donate resources. The public can access the eBB platform via www.togetherwithu.my and via a free mobile app with the same name currently available on Android, and iOS in the near future. Dato’ Yasmin Mahmood, Chief Executive Officer, MDEC said “Like all Malaysians, we all feel for the flood victims. MDEC’s ‘#TogetherWithU’ / ‘#BersamaMu’ campaign integrates the various key communities across the country to make a difference. This complements the numerous initiatives from both the public and private sectors to help our affected rakyat start rebuilding their lives”.
“As an agency under the Ministry of Communications and Multimedia, we are extending the communication efforts from the Government via the e-Bantuan Banjir integrated platform to the public. At the same time, under the Digital Malaysia mandate, we are spearheading 1 technology as a means to impact lives. In this case, technology is the best enabler to combat crisis” she continued.
Under the eBB initiative, MDEC leverages on cutting-edge technology from the MSC Malaysia community and technology providers to provide high-value solutions to assist in the flood-recovery process. This includes an integration of data-points from various private and public sector sources including a real-time drone images to be integrated into the eBB portal via IoT and social media feeds. The drones will collect data mapping and multiple photos of the floods through imaging to identify terrain situations, stitched together using BDA.
With efforts underway to assist those who are affected, MDEC and MSC communities have joined forces with NGOs such as Mercy Malaysia, MyWin Academy and Persatuan Orang Kota Bahru to donate money and resources. En. Ahmad Faezal Mohamed, Executive Director of Mercy Malaysia said, “We applaud MDEC’s integrated approach to bring hope to the flood victims and help to rebuild their lives. The cutting-edge technology that MDEC is driving with the help of its communities will undoubtedly complement our efforts to help with the post-flood rebuilding process.” While individual donations below RM50 were channeled to the Ministry of Communications and Multimedia - Malaysian Communications and Multimedia Commission (MCMC)’s Tabung Kemanusiaan SMS platform, donations above RM50 were channeled to the PitchIN.my crowdsourcing platform. Corporate donations from the MSC Malaysia and Digital Malaysia communities direct via MDEC engagements has so far raised RM250,000 to help rebuild the lives of those affected by the floods.
The eBB platform also galvanizes community support via the eSukarelawan website (www.esukarelawan.org) and mobile application (which will be available next week), built to capture and match volunteers from the MSC Malaysia and Digital Malaysia communities to the respective NGOs for post-flood rebuilding tasks. The mobile app allows volunteers to communicate on the ground happenings to a central online community tagboard.
To tie all of these together, the creative content community encompassing companies such as Animonsta Studios, Animasia Animation Studio, Les Copaque Production Sdn Bhd, Inspidea Animation Studios Malaysia and Wau Animation have stepped forward to provide creative content and animation to create awareness and hope for the flood victims, especially children. Through multiple media platforms – TV, Digital and Web via public service animation announcements, infographics, web graphics, mascot appearances and comics, the initiative aims to educate children to stay safe, as well as to boost hope and cheer up the victims of the disaster in the process of rebuilding their lives together.
2 Dato’ Yasmin concluded, “Coming from a family that also went through the floods years ago, I can truly empathise with the challenges and emotions that the affected are experiencing. It is very heartening to see so many members of the community coming together – whether it is via donations, providing technology to enable predictive analysis and mitigation of future flood issues, or volunteering to help with the post-flood relief efforts. This epitomizes the spirit of unity and togetherness to always look out for and help our fellow Malaysians in need”.
The campaign and eBB platform was launched today by Dato’ Sri Ahmad Shabery Cheek, Minister of Communications and Multimedia Malaysia, together with Datuk Seri Dr Sharifah Zarah Syed Ahmad, Secretary General of the Ministry.