Categories: industry, people

MDEC Calls for Partnerships for the Program Perdagangan Digital Keluarga Malaysia (DE Dagang)

  • MDEC is looking to collaborate with Digital Platform Providers to help entrepreneurs in targeted sectors adopt and grow using digital platforms such as e-commerce, e-wallet and sharing economy platforms
  • Incentives for system enhancement, infrastructure support, marketing and promotional activities are available to local Digital Platform Partners


CYBERJAYA, 21 July 2022: Malaysia Digital Economy Corporation (MDEC), Malaysia’s lead digital economy agency under the Ministry of Communications and Multimedia Malaysia (K-KOMM) today initiated a call for partnership with e-commerce platform providers and ecosystem players to be part of the Program Perdagangan Digital Keluarga Malaysia (DE Dagang). DE Dagang is the continuation of previous campaigns namely the Go-eCommerce Onboarding campaign and Shop Malaysia Online campaign under the Belanjawan 2021 e-commerce Initiative (ECI).

DE Dagang is a programme under K-KOMM with the support of the Ministry of Finance (MOF), will run from September to December 2022 and it is aimed at helping entrepreneurs in targeted sectors such as agriculture, tourism, Malaysia made products and SME Export to adopt and leverage on digital platforms to prosper.  

In line with the Government’s Transition to Endemic phase for COVID-19 from 1 April, the campaign aims to encourage e-commerce and e-wallet spending on offline products and services that can be utilised in store to drive footfall to local businesses.

MDEC is seeking Digital Platform Partners consisting of both local and foreign platform providers to co-fund the campaign with MDEC to benefit local sellers.

This year’s campaign will see the introduction of a new incentive for system enhancement and infrastructure support, or marketing and promotional activities, made exclusively to local Digital Platform Partners.

MDEC also welcomes Supporting Partners ranging from relevant Ministries, trade associations and agencies to collaborate and increase outreach activities and promotions for the campaign.  

The 2021 iteration of this campaign generated over RM6.45 billion in sales for Malaysian business over 153.92 million transactions. The campaign successfully partnered with 27 e-commerce and e-payment partners.

More than 886,000 local merchants benefited from the programme, out of which, 414,000 were businesses newly onboarded into eCommerce while, 279,000 were businesses owned by women.

To be a participating digital platform partner, please register at this link https://bit.ly/CFP-REG to attend the briefing session that will be held on via Zoom. Further instructions on how to participate will be shared during the briefing session.


Interested supporting partners can reach us at https://bit.ly/stakeholder_interestform.




About Malaysia Digital Economy Corporation (MDEC)

Malaysia Digital Economy Corporation (MDEC) is the agency under the Ministry of Communications and Multimedia Malaysia leading the digital transformation of the economy for 25 years. We aim to enable a progressive, innovation-led digital economy.

MDEC will continue to lead Malaysia towards becoming a globally competitive digital nation through the development and execution of the Malaysia Digital initiative, which aims to create substantial digital economic spill-over through equitable access to digital tools, knowledge, and income opportunities.

Predicated on a new framework built upon three primary components – Agility, Flexibility, and Relevance – Malaysia Digital is set to enhance Malaysia’s value proposition to attract digital investments, firmly establishing Malaysia as the digital hub of ASEAN.

#SayaDigital #MalaysiaDigital

To find out more about MDEC’s Digital Economy initiatives, please visit us at https://mdeccorporatew.wpengine.com or follow us on: Facebook: https://www.facebook.com/MyMDEC/ Twitter: @mymdec

For media queries, kindly contact:

Simon Yap – simon.yap@mdec.com.my

Hazel Hassan – hazel.hassan@mdec.com.my