Categories: industry


Fight or Flight.

Did you know that the widely uttered phrase was coined in the 1920s by an American physiologist, Walter B. Cannon, to theorise the response of vertebrates in their attempt to survive deadly threats and stress? A century later, the phrase is relevant to human behavioural studies and even in popular culture to distinguish the victor from the vanquished.

How does the phrase matter, you ask? Firstly, it brilliantly captures the essence of my preceding article on pivoting during the pandemic, where I commended agile Malaysians and entrepreneurs who are fighting against all odds by leveraging on technology and tweaking their game-plans to sustain their livelihoods and businesses.

Secondly, the phrase is relevant to this article denoting ‘choice’. As the Malaysian Digital Economy Corporation (MDEC) rolled out one initiative after another from the onset of the Movement Control Order (MCO), scores of Malaysians made a conscious effort to utilise our digital offerings and adopt other online solutions. This act of making fundamental changes to the way we work and how we live our lives demand decisiveness and courage – an action that begins from within. Hence, this piece is dedicated to you… the man (or woman) in the mirror, who is keeping our country buoyant by harnessing the power of the digital economy.

Read more at Digital News Asia (DNA)