MDEC LEADS MALAYSIAN ANIMATION INDUSTRY PLAYERS AT THE ANNECY INTERNATIONAL ANIMATION FILM FESTIVAL

30.06.2024

| Digital Economy | Industry | Investment | Investors

CYBERJAYA, 30 June 2024 – The Malaysia Digital Economy Corporation (MDEC),

established to spearhead the nation's digital economy, successfully concluded its 10th

year of participation at the prestigious Annecy International Animation Film Festival.

 

This year, Malaysia's presence includes a delegation of 15 creative companies exhibiting

at the Malaysia Pavilion, among which are R&D Studios and Metal Brain Studio, both

recognised as Malaysia Digital (MD) status companies and grant recipients from MDEC.

MDEC CEO, Ts. Mahadhir Aziz, commended the selection of the animated feature film

"Batik Girl", developed by R&D Studios, as one of eight projects chosen for the "Meet the

Producer" session.

 

This marks a first for Malaysia, as the film was selected from thousands of submissions

worldwide, competing with producers from Hong Kong, Singapore, and various European

countries.

 

Another Malaysian studio, Metal Brain, has achieved a significant reach with their IP "Oko

Lele," garnering over 4 billion views and exceeding 6 million subscribers across more

than 20 YouTube channels.

 

The studio is currently in the pipeline of producing a game for "Oko Lele," with a projected

launch on Playstore platforms in Q3 or Q4 of this year.

 

Also during the Annecy Festival, witnessed by Malaysia's Minister of Digital, YB Tuan

Gobind Singh Deo, MDEC signed a Memorandum of Understanding (MoU) with key

agencies namely Film Development Council of the Philippines (FDCP), Thai Animation

and Computer Graphic Association (TACGA) from Thailand, and Digital Content Creation

Alliance (DCCA) from Vietnam.

 

The signing of this MoU marks a significant milestone in the nations' shared commitment

to driving innovation and cultural expression within the Southeast Asian digital content

industry, ultimately elevating their presence on the global stage.

 

The MoU further highlights the commitment to leverage on the region's rich talent pool of

artists, directors, writers and producers in the animation sector.

 

Ts. Mahadhir Aziz further emphasised that through these initiatives, MDEC is actively

positioning Malaysia as the digital hub of ASEAN by fostering strong international

partnerships.

 

"We are taking a significant step forward in uniting Southeast Asia's vibrant digital

content industries. This collaboration will not only create new opportunities for our local

animation studios but also promote our rich Malaysian creativity on a global stage," he

stated.

 

Renowned as a cornerstone of the animation industry, Annecy International Animation

Film Festival provides an ideal platform for Malaysian delegates and their Southeast

Asian counterparts to network, collaborate, and showcase their exceptional content to a

global audience.

 

-END-

 

Issued by:

Corporate Communications Division

Malaysia Digital Economy Corporation (MDEC)

Share this:

PRESS RELEASES

The Malaysia Digital Economy Corporation (MDEC), established to spearhead the nation's digital economy, successfully concluded its 10th year of participation at the prestigious Annecy International Animation Film Festival.

LATEST NEWS
RELATED NEWS