PeDAS Talkshow: Discover Hidden Gems From Rural Products Through Direct Sales At PeDAS Digital Platform


This talk show is sharing on the initiative of Perkhidmatan eDagang Setempat (PeDAS) for rural entrepreneurs to do business on eCommerce platform and talk about how to create a new wave for local entreprenuers to sell products via Live Selling.

Date & Time
Brand / Speaker

8 December 2020, Tuesday

4:00pm – 5:15pm


MDEC was established in 1996 as the lead agency to implement the MSC Malaysia initiative. Today, we are an agency under the Ministry of Communications and Multimedia Malaysia (KKMM) with a close to 25-year track-record of successfully leading the ICT and digital economy growth in Malaysia. Malaysia’s central geographical location in ASEAN, its young & digitally-savvy population, multicultural & multilingual tapestry, easy access to capital & regional markets, ease of doing business, certainty of business operating environment and legal system, comparative value and high standard of living, makes it the natural choice to land and grow your digital business here.

Mohd Fazreen bin Maslan, PeDAS Project Manager

Project manager for PeDAS program. He has joined MDEC since 2014 and experienced in running digital entrepreneurship and eCommerce programs.

Kartini Ariffin, Founder of Dbilique Media & Pesonality

Kartini was known for her hosting on 3R (Respek, Relaks, Respon), a young women empowerment TV programs for 10 years. Prior to her stint on TV, she was an associate auditor at Price Waters House Coopers. In 2006, she joined Media Prima as a radio announcer before she was promoted as the Music Director in 2010. After being with the station for 7 years, Kartini moved to The Cube, Celcom Bhd as the manager of Cube Radio.

Mohd Zullutfi Abd Razak, Founder of Goldmind Evolution and PeDAS Coach MDEC

Ejul Lutfi is the Founder and Lead Learning Facilitator of Goldmind Evolution Sdn Bhd and the founder of several modules namely SELF EVOLUTION !, EVOLUTION! Superb Entrepreneur, EVOLUTION! Superb Team, EVOLUTION! Superb Finance and EVOLUTION! Superb Customer Service. Ejul Lutfi is also a eUsahawan Master Trainer and also a PeDAS coach.