The two-way mentoring programme aimed to immerse, exchange ideas and discover new paradigms for businesses in the digital world. The program gives opportunity for the participants to build trust with each other, a fundamental for any learning experience, be it in the course of making business decisions or through knowledge-sharing initiatives. Through the 6 months Immersion programme, the startups had access to PwC’s network through sharing sessions on selected topics like funding and raising an IPO, as well as access to thought leadership. At the end of the course, startup will also attended PWC’s Building Trust Award, a flagship initiative under PwC’s Building Trust programme.