National E-Commerce Strategic Roadmap (NESR)

Download our e-Book to learn in-depth about NESR

About NESR at a Glance

The National E-Commerce Strategic Roadmap (NESR), is driven as a whole-of-nation collaborative approach between the public and private sectors to enhance and accelerate the growth & innovation of Malaysia’s e-commerce ecosystem.

The NESR was endorsed by the National Council of Digital Economy and 4IR (MED4IRN Council) during the meeting chaired by YAB Prime Minister on 22 April 2021.

NESR 2021 - 2025

From 2021 to 2025, NESR envisions e-commerce as the engine for catalytic growth for businesses in Malaysia. It is guided by 3 Guiding Principles via 6 Strategic Thrusts with 17 Programmes


Multiple stakeholders across the public and private sector will collaborate and drive the advancement of the e-commerce industry to achieve the targets set

17 Programmes led by respective
15 Government ministries / agencies

Pinch to zoom

NESR aspires towards 3 key targets
by 2025

RM 0 trillion
E-Commerce Market Size
MSMEs Adopting
Businesses Adopting
E-Commerce for Export

Key achievements of e-commerce
in Malaysia

RM 0 bil
Total income of e-commerce transactions for the year 2021
*Cumulative number of MSMEs adopting
e-commerce from 2016 to 2021

 * “MSMEs” include registered businesses & individuals in informal sectors. The data is consolidated from numbers submitted by respective agencies and a single MSME may be participating in more than 1 programme, as reported by KUSKOP as the Programme Lead

Cumulative number of businesses exporting via e-commerce from 2017 to 2021

NESR Project
Management Office

MDEC has been tasked as the Project Management Office for overall NESR implementation, including:

To coordinate and update the overall status to the NESR Taskforce. In addition, the NESR Dashboard is developed to monitor the progress of 31 KPIs across 17 NESR programmes

To facilitate coordination and intervention in the implementation of NESR programmes

To promote industry participation under the NESR and foster collaboration between the industry and the Government through regular E-Commerce Industry Roundtables and NESR Labs

NESR Governance & Engagements

NESR Governance & Engagements

NESR Taskforce

Oversight established under the Economy Cluster of the MED4IR structure to provide strategic direction, align interdependencies, strengthen cooperation and coordination between the relevant ministries, agencies and industry to drive the implementation of NESR.

E-Commerce Industry Roundtable

Focused and thematic forum to facilitate sharing of best practices by the industry and highlight opportunities for private-public collaboration.


Organised as ideation workshops to stimulate ideas and suggestions aimed at enhancing the
e-commerce ecosystem in Malaysia and identifying areas for collaboration between the industry and the Government.

View or Download Our E-book

Learn how NESR sets the national strategic direction in charting the path for Malaysia’s e-commerce growth.

Begin your transformational
journey today!

If you are interested and would like to know more about how you can play a role, do reach out us now.