IP MARKETING & LICENSING GRANT

REGISTRATION IS NOW CLOSED

IP MARKETING & LICENSING GRANT

This grant caters to IP creators specifically with market ready product(s) including IP extension, registration, development of style guide, etc. The applicant is expected to have a marketing strategy and its possible outcome, trailer or complete content (animation series or playable games), or the work in progress such as a pilot episode, or production bible, or a game prototype.

Eligibility Criteria

1.

The applicant is a company incorporated in Malaysia.

2.

More than Fifty Per Cent (50%) of the legal and beneficial ownership of the applicant is vested in Malaysian(s).

3.

The applicant is not the subject of a winding up order and has no going concern and if the applicant has going concern issue (as reported in the latest audited account), the applicant has to obtain undertaking letter and/written statement by the company's shareholder and/or director to financially undertake and liability to the company.

4.

Where the applicant has received grant from MDEC and/or any other ministries or agencies under the Government of Malaysia of any amount exceeding RM500,000.00 (in a single case):

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All such grants have been fully utilised; and

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All projects thereunder have been completed i.e. all milestones have been delivered to the satisfaction of the provider of such grants as duly acknowledged and certified by the provider of such grants

5.

Where the applicant has received grant from MDEC/ and or any other ministries or agencies under the Government of Malaysia, the applicant shall provide success story and/or proven revenue generated from the project which was funded (not applicable for past development grant recipients)

6.

The applicant fulfils at least One (1) of the following:

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The applicant has a minimum of Two (2) years track record in the conceptual development of creative works whether as an outsourced service provider or in creation of original works; or

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Where the applicant has been in operation for less than Two (2) years, the Applicant must have a minimum of Two (2) staff [whereby at least One (1) of the staff has at least Two (2) years track record of delivering projects (whether as an outsourced service provider or in the creation of original works)] in its employment.

7.

The applicant has ready product to market and to commercialize it. The applicant must have:

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Marketing strategy and possible outcome and

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Trailer / pilot episode / game prototype or

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Production bible or

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Complete animation series or animation feature or

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Complete playable games


Allowable project duration

Up to 12 months.

Scope of projects

Eligible Project Categories

Allowable Project Deliverables

ANIMATION

Animated Series

Animated Feature Film

Beyond Entertainment

(a) Marketing & promotional execution

(b) Potential opportunities

(c) Letter of intent

(d) Minimum of 2 pitching sessions to buyers / investors

(e) Media Coverage

INTERACTIVE MEDIA

Digital Games

Gamification

Extended Reality

Beyond Entertainment

(a) Marketing & promotional execution

(b) Potential opportunities

(c) Publisher deal

(d) Minimum of 2 pitching sessions to buyers / investors

(e) Media coverage


Example of Activities

  • Dubbing to other languages;
  • Production of marketing materials – printing brochures, sales kit, flyer, bunting, mascot, game trailer, etc;
  • IP extensions such as animation, app games, comic, artbook, related media (soundtrack, songs) developed as marketing tools;
  • IP registration in Malaysia and outside Malaysia — trademark and copyright;
  • Media buy cost – ie airtime, print advertisements, digital or social streamers, influencers, etc;
  • PR & communications — branding and product placement strategy;
  • Festivals and awards related cost;
  • Events — launching, press conference, road shows, showcases;
  • Style guide;
  • POSM — point of sales materials;