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MDEC Celebrates Malaysian Talents for their Creations on YouTube Kids

  • Establish content creators Les' Copaque, Animonsta Studios, and Digital Durian receive recognition for internationally-acclaimed kids programmes on YouTube Kids
  • Five emerging and brand new channels by Animasia, Giggle Garage, Inspidea, Lemon Sky and Lil Critter Workshop to offer international content on YouTube Kids
  • MDEC continues to support home-grown talents to further enhance creative community to produce globally competitive content

YouTubeKids

KUALA LUMPUR, 25 October 2016 – Upin & Ipin and BoBoiBoy, have taken over TV and YouTube screens and early this month they also started being on the new YouTube Kids App which was launched on the 5th of October 2016. Celebrating the creative efforts of these amazing local creators, MDEC in collaboration with Google Malaysia hosted a celebratory event to celebrate the ingenuity of these home-grown companies.

Since its local launch in early October, some of these remarkable animation icons including Les' Copaque, Animonsta Studios, and Digital Durian have been on YouTube Kids, along with hundreds of other well-known international children’s programmes, underlining that Malaysian talents have what it takes to produce world-class animation content.

“We are extremely proud of our home-grown talents for their achievements in driving Malaysia’s creative content industry. Malaysia’s talent pool is growing in both quality and quantity and as the nation’s ICT custodian, MDEC will continue to create opportunities and develop capabilities of local talents to produce world-class content. The road ahead is a promising one and as such, we will not rest at our laurels; instead we will forge ahead with more popular content from our brilliant talents,” said Dato Yasmin Mahmood, Chief Executive Officer of MDEC at the celebratory affair this evening.

In 2015, the local animation industry recorded a remarkable growth by 52% in exports based on contributions from key companies such as Animonsta, Giggle Garage, Tau Films and Les Copaque. With globally recognised and highly sought after talents, the nation’s creative industry has immense potential in developing animation, video games and visual effects, to drive Malaysia as a leading provider of creative digital content.

MDEC also took the opportunity to introduce emerging and brand new kids’ channels by Animasia, Giggle Garage, Inspidea, Lemon Sky and Lil Critter Workshop. With these new and original contents especially for YouTube Kids, parents can expect their children to dive into a world of discovery, learning, and fun that will help stimulate minds and encourage learning.

In support of new avenues for creative content, MDEC will also continue to promote and introduce the latest media platforms to continuously build and unlock the potentials of the new media sector. To encourage more content creators to start their companies and create content for YouTube first, MDEC also hopes that the collaboration with Google will provide tools and training to boost their chances of local and international success.

"Malaysians are spending more time watching YouTube on their devices -- 65% of watch time on YouTube in Malaysia is via mobile," said Sajith Sivanandan, Managing Director of Google Malaysia, Vietnam, Philippines and New Emerging Markets. "YouTube Kids offers popular content from family-friendly channels and playlists and today is all about getting more Malaysian creators to make a bigger impact on the open Web and letting children across Malaysia discover what they love on YouTube."

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About Malaysia Digital Economy Corporation (MDEC)

Malaysia Digital Economy Corporation Sdn. Bhd. or MDEC (formerly known as Multimedia Development Corporation Sdn. Bhd.) is an agency under the Ministry of Communications and Multimedia Malaysia. MDEC has been entrusted to develop, coordinate, and promote Malaysia’s digital economy, information and communications technology (ICT) industry, and the adoption of digital technology amongst Malaysians.

Incorporated on 5th June 1996, MDEC was officially established to strategically advise the Malaysian Government on legislation, policies and standards for ICT and multimedia operations. Additionally, MDEC is also entrusted to oversee the development of the MSC Malaysia initiative, the platform to nurture the growth of local tech companies whilst attracting foreign direct investments (FDIs) and domestic direct investments (DDIs) from global multinational companies to invest and develop cutting-edge digital and creative solutions in Malaysia.

In 2011, MDEC’s mandate was broadened to drive Malaysia’s transition towards a developed digital economy by 2020. In 2012, Digital Malaysia was official unveiled as the nation’s transformational programme to achieve this objective. Digital Malaysia is a national agenda that is fully developed with a sustainable digital economy built upon a vibrant domestic ICT industry, transformative adoption of digital solutions by government, businesses and citizens, as well as a robust enabling ecosystem. For more information about MDEC, please visit www.mdec.my.

For media inquiries, please contact:

Zalinda Zainon
General Manager
Corporate Communications Division
Malaysia Digital Economy Corporation (MDEC)
Tel: 03-8315 3229
Email: zalinda.zainon@mdec.com.my